Over the years, eBay has become one of the most popular places to buy and sell fashion and accessories. Some people make a full-time income from it. While the low-value end of the market has been captured by large overseas suppliers on the platform, there is still an opportunity to make money if you know what you’re doing. If this is something that you would be interested in doing, then read on for our top tips for selling fashion on eBay. 

Find a niche

As we’ve already seen, the cheaper, disposable fashion side of the market is already pretty well saturated. Instead, look for something a little more specialized. It could be vintage clothing, evening wear or pre-loved jewellery. Really get to know the market so that you can realistically price items as well as spot a hidden bargain that others might have missed. 

Get your logistics in line

As the profit margins can be quite small, you need to have an efficient operation in place in order to really maximise the time you spend on your eBay activities. This can involve getting a self storage facility, buying in packaging and postage materials and any promotional leaflets etc you might need. 

You should also research the best delivery firm for your needs. Look at pricing as well as reliability. Some companies offer better pricing if you open a business account or put high volumes of packages through them. 

Learn the platform

eBay gives its sellers lots of tools in order to run their online shop. Knowing this inside out and utilising these tools is the key to getting your products found. Learn to write descriptive and engaging headlines and descriptions for your items, don’t just rely on the self-generated ones by eBay, really put some personality into these to show potential buyers that you are knowledgeable. 

Take good photos

You know what they say, a picture is worth a thousand words, especially when it comes to fashion. Invest in a good camera and learn how to take great photos of your stock. Invest in some ways to display your stock, such as a vintage mannequin, rather than a picture of a dress hanging on a door. 

Giving your photos an edge of professionalism will attract customers to your listing when they may just be scrolling down a list of pictures. 

Separate your finances 

Even if you’re only planning on making a little extra money on the side, it’s a good idea to keep your income separate from your other personal expenses. You can open an account easily and track your profits in detail through their online systems. As you begin to make money and need to declare any taxable income, then this becomes even more important. 

Takeaways

If you have an eye for fashion and a bargain, then it’s definitely been possible to make money on eBay. Knowing your niche and how best to market products, alongside a good system can streamline costs and maximise profits for you.