PS... Love Your Smile Charcoal Toothpaste

Charcoal has been a buzz word in the teeth whitening world for most of 2017. There's been loads of brands with different variations of charcoal products and I gave it a go back in May with the Diamond Whites Black Edition Charcoal pot. I was impressed by the results but couldn't bare the mess. I've used it on and off throughout the past few months but kept it hidden from my fiancĂ© because I just can't face the black sink and powder all over the sides. Thankfully it doesn't take too long for Primark to join in with the high-end and high-street trends and this time they've entered into the world of teeth whitening with PS... Love Your Smile Charcoal Toothpaste.

So the thing that made me throw this into my basket was the price. £2 for a charcoal toothpaste is pretty good considering I spent about £14 on a pot of charcoal powder. Other charcoal toothpastes range from £3 for the Superdrug own brand one to £10 for the Cali White one. I didn't mind spending a couple of pounds on something I essentially already own just in case a toothpaste version was the same, or worse than the Diamond Whites tooth polish. The packaging is quite bright and bold and has big claims of restoring natural whiteness and combatting bad breath. 

First of all this toothpaste makes so much less mess than the tooth polish. From onto my toothbrush right up until spitting it into the sink there isn't the black chaos that I had with the other activated charcoal. It helps that the toothpaste is controlled onto your toothbrush and not sinking right into the bristles of your toothbrush. Even in my mouth the charcoal didn't look as scary so I did wonder if it's not as strong or effective. 

There's absolutely no sensitivity when I use this Primark charcoal toothpaste. It leaves my teeth feeling as clean as when I use a regular toothpaste and though it doesn't taste minty it doesn't taste bad. It sort of tastes of nothing and it's also not too gritty either. I honestly noticed the difference after a couple of uses. The thing about activated charcoal on your teeth is it's natural and safe but it's only able to remove surface stains. If your teeth are deeply stained or have natural yellowing then charcoal isn't going to be enough and you might need to look into bleaching. 

I'm not looking for glow in the dark teeth so something that's affordable, hassle free and shows results is a winner in my book. This isn't going to replace my normal toothpaste but it's definitely made it's way into my oral hygiene essentials up to 3 times a week. 

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